|Art of the Call||
Roseville Arts Blue Line Gallery with Kathleen Mazei posted by Chris on Jan 03, 2013
Happy new year!
Art of the Call is back - now with videos of directors, artists and curators talking about the call for entry process.
In this episode, Kathleen Mazei talks about the following:
Planning a call
The title goes everywhere - the most eye catching thing to get people to come to a call
Being really clear with the instructions
Consistency - Changes have to be very clear, keep everything in the same format
Do not repeat yourself
Make sure different spaces go together - keep things complimentary
Sponsorships from artists who want their names attached to the shows
Local banks, Galleries
Tour based around shows, students see art, hands on physical projects, relate techniques to kids, videos showing artists working
More submissions if the deadline is Monday or Sunday night so people have time to finish pieces
Keep them the same for the entire year
Can go up if funding other organizations
$40 for 3 images and then $5 for additional images
Consider the cost of having the program plus support costs (answering questions etc)
Not the same stuff
Keep pushing artists not to submit the same art over and over
Art cannot have shown here before to be submitted
Check deadlines that there's enough time to jury, notifications and physically get the art to the venue. 65% hand deliver but there has to be enough time for the others.
Everyone in the office has to know answers to questions
Keep them low so there are less questions/problems
Raise them if there's a catalog - otherwise it's too difficult to contact artists to get hi res versions later for the catalog
If the quality of the image is so bad that they can't see it then they'll tell the artist why they weren't accepted
The space is extremely important - pieces do have to fit - also have to take different events at the venue while the show is up into consideration
Artists must stick to the theme (If an artist can explain why a piece should be in a themed show then it's ok)
We use multiple jurors with point scheme, points get averaged out
We encourage artists to participate and interact with the community
Simply posting on Facebook does get the word out
Post the deadline!
Community wide event - all post on social media
Special hour where the artists can speak
Another 3 hours where the public comes in
They introduce the artists - again encouraging the artists to participate
It's a big deal if artists come to the opening - get introduced to curators, the public, members of the organization
Good flow of the show, work well presented
Bringing in visitors, new memberships
Education it brings to the schools - they enjoy it the most
Art of the Call.Chris Ritke asks the people behind art calls for entry and shows to talk about the whys, whats and hows.
Get in touch!You can contact Chris at hello at 49pm dot com or +1 415 670 9090. He'd love to hear from you!
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